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ALL-ECOM project is a Sector Skills Alliance to set European standards for qualifications and skills in the e-commerce sector” that seeks to address the challenge of skills and competencies imbalance within the commerce sector by improving commerce human resources” qualifications in e-commerce through the integration of new technologies in the strategy of both retail and wholesale commerce and by contributing to ensure harmonization at national and European level of standards of qualifications and skills in the e-commerce.